Beacon Technology- Report

BEACON TECHNOLOGY

Beacons are one of the most developed technological devices which are often used for proximity marketing, based on location technology.

A beacon is a small, wireless Bluetooth transmitter that uses low-energy Bluetooth technology to send signals to other smart devices nearby. The beacon devices are indoor and outdoor navigation systems. They send out a specific signal that can only be seen by a limited number of devices (that are allowed) within its range.

They are being used to detect person’s presence via wireless transmitters. Instead of emitting visible light, the beacon device broadcasts a radio signal made up of a combination of letters and numbers transmitted at short, regular intervals.

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