1. Introduction Virtual Reality (VR) has revolutionized how businesses understand and interact with their consumers, transforming traditional market research methods
1. Introduction In recent years, sustainability has transitioned from a niche concern to a mainstream priority. With climate change, resource
1. Introduction Understanding consumer behavior has always been at the heart of market research. In today’s fast-paced world, where decisions
I. Introduction Big Data encompasses the vast amounts of structured and unstructured qualitative and quantitative data generated daily, including social
I. Introduction In the age of rapid technological advancements and constant digital interactions, understanding consumer behaviour has become more complex
I. Introduction Patent trolls, also known as Non-Practicing Entities (NPEs), have become a growing concern in industries ranging from technology
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