The client, a prominent management consulting firm, needed help with consumer sentiment analysis. They sought to understand the e-commerce preferences of top-level management within US-based Small and Medium-sized Enterprises (SMEs).Â
The goal was to gather actionable insights that would help the client make informed recommendations to their own clients.
The client faced the following challenges:
TT Consultants approached this project with a strategic plan focused on segmenting, designing, and deploying a robust survey system that catered specifically to the client’s needs.
TT Consultants began by identifying the target personas critical to the client’s study. This involved segmenting the existing panelists based on these personas to ensure that the survey reached the most relevant participants.
The next step was designing and configuring the questionnaire to align with the identified personas and the client’s objectives. TTC integrated multiple question formats and logic flows to capture the nuances of the decision-making process among top-level management in SMEs.
The survey was disseminated through web and telephonic channels, ensuring a wide reach. TTC employed a combination of Web & CATI (Computer-Assisted Telephone Interviewing) surveys to gather comprehensive responses.
This mixed-method approach allowed for both qualitative insights from phone interviews and quantitative data from online surveys.
Upon collecting the survey responses, TTC meticulously collated and transcribed the data, ensuring it was in a consumable format for the client. The data was then analyzed and reported back to the client with actionable insights and statistical visualizations.
The client was able to receive over 120 web and telephonic survey responses within just one week. This quick turnaround was essential in keeping the project on schedule.
The client found the response data easy to consume, thanks to the detailed telephonic transcripts and statistical visualizations provided by TTC. The analysis offered deep insights into the decision-making process of the respondents.
The client achieved significant efficiency in terms of cost and time, with reductions of up to 30%. This was largely due to TTC’s streamlined survey process and effective panel segmentation.
Through its meticulous approach, TT Consultants enabled the client to gain a deep understanding of the e-commerce preferences among US-based SMEs. The actionable insights gathered from the surveys helped the client refine their recommendations and improve their consulting services.Â
At TT Consultants, we're a premier provider of custom intellectual property (IP), technology intelligence, business research, and innovation support. Our approach blends AI and Large Language Model (LLM) tools with human expertise, delivering unmatched solutions.
Our team includes skilled IP experts, tech consultants, former USPTO examiners, European patent attorneys, and more. We cater to Fortune 500 companies, innovators, law firms, universities, and financial institutions.
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