The client, an Indian-based electronic vehicles (EV) manufacturer, was facing challenges in meeting the demands of their declining target customer base. In a rapidly evolving market, understanding customer needs and staying ahead of competitors became crucial for sustaining and growing their business.
The client faced several significant challenges:
TT Consultants provided a comprehensive approach to address these challenges, focusing on thorough market analysis, competitor assessment, and consumer insights.
TT Consultants began by conducting an in-depth analysis of the Indian electronic vehicles market. This included evaluating customer demands, understanding market trends, and identifying consumer concerns specific to the EV industry.
The analysis extended to the client’s competitors, focusing on their sales rates, marketing strategies, and distribution modes. TT Consultants identified products with high demand in the market and analyzed the factors contributing to their success.
To gain a deeper understanding of customer perceptions and requirements, TT Consultants conducted two focus group studies. Each group consisted of 100 participants, providing valuable insights into consumer preferences related to electric two-wheelers.
The insights gained from the market landscape assessment, competitive intelligence, and focus group studies were used to conduct a product-feature gap analysis.
This analysis helped identify the gaps in the client’s current product offerings and provided actionable recommendations for aligning with market demands.
Insights into High-Demand Features
The client gained detailed insights into the product features with the highest market demand in India. This included understanding the trending demands and needs of customers, as well as the approaches taken by competitors to meet these demands.
The client was able to comprehend current market behavior and dominant patterns in the electronic two-wheeler market. These insights aided them in making well-informed business decisions to adapt to the market dynamics.
TT Consultants helped the client identify major promotional trends and innovations adopted by competitors. This allowed the client to introduce an advanced marketing mix that would better attract customers and regain market share.
TT Consultants delivered a comprehensive analysis that empowered the client to understand their market more deeply, identify gaps in their product offerings, and align their strategy with customer demands.
At TT Consultants, we're a premier provider of custom intellectual property (IP), technology intelligence, business research, and innovation support. Our approach blends AI and Large Language Model (LLM) tools with human expertise, delivering unmatched solutions.
Our team includes skilled IP experts, tech consultants, former USPTO examiners, European patent attorneys, and more. We cater to Fortune 500 companies, innovators, law firms, universities, and financial institutions.
Services:
Choose TT Consultants for tailored, top-quality solutions that redefine intellectual property management.
Contact Us
Request a Call Back!
Thank you for your interest in TT Consultants. Please fill out the form and we will contact you shortly
UNLOCK THE POWER
Of Your Ideas
Elevate Your Patent Knowledge
Exclusive Insights Await in Our Newsletter
Request a Call Back!
Thank you for your interest in TT Consultants. Please fill out the form and we will contact you shortly
