5G has changed the way brands and consumers interact. A retailer can guide a customer via Augmented Reality (AR) and Virtual Reality (VR) on a smartphone screen or using a smart glass through a physical store to an exact location of the product of interest.
Gartner has estimated that over 100 million consumers used AR to shop in 2020.
Soon we could be seeing facial expression-driven displays, wearable “display” rooms with personalized real-time renderings, and even more transformative experiences taking center stage in retail shopping.
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