Landscape analysis provides a map for navigating the competitive landscape, and is essential in establishing strong innovation identification, capture, and management programs at any enterprise.
It helps researchers and scientists learn about the current state of the art and learn important details about a given technology and potentially build, improve, or modify that art. It also helps to identify who are the important owners of the technology which further helps in considering potential mergers/acquisitions, licensing, etc.
It helps in competitive patent landscape analysis by providing early insights into what competitors and their inventors have in the development pipeline and on what products competitors are betting which further helps to determine the phase of the technology.
It helps to identify technologies where potential innovations may be barred because of numerous patent references or broad patent claim language. Experts can assess new R&D opportunities by finding gaps in the landscape (patentability, novelty or, “white space” analysis) and hence form an overview of how ‘crowded’ or ‘open’ a technological area is.