Metaverse: Harnessing Its Potential Across Various Industries

Regarded as the next superfluity of the internet, the metaverse is where the digital and physical worlds come together. The metaverse enables digital representations of people and avatars to interact in a variety of settings. The metaverse provides a space for endless, interconnected virtual communities using virtual reality (VR) headsets, augmented reality (AR) glasses, smartphone apps, or other devices, whether at work, in an office, attending concerts or sporting events, or even trying on clothes. So, hereby aims to contribute to the growth of the sector Viewing the Metaverse as a convergence of four technologies (mixed reality, AI, real-time communications, and immersive digital environments) opens up opportunities for collaboration in specific niches such as:   

Interacting digital twins:   

Companies in industries that build or operate complex machines and environments are already benefiting from the creation of digital twins that enable them to better understand and plan for the real world through testing in virtual simulations.    

Web 3.0 and non-fungible tokens (NFTs) for gamification and collectible marketing are thriving in the Metaverse ecosystem. NFT Collection Drops are used by big companies like Coca-Cola, Nike, and McDonald’s to connect with consumers. Utility NFTs can contain various metadata such as Promotional Coupons for Virtual Events, IRL or Whitelisting, and Early Access to Products. This enables businesses to build communities of consumers who are loyal to their brands.   

Hands-free remote assistance: With the integration of Metaverse Technology with the OSRA feature, it will now be possible to perform freehand drawings, comments, and augmented reality information directly in the video stream between the back-end expert and the remote technician wearing the AR glasses.